One of the things we have learned at PPM as a result of the slower economy in the last 4 years is that we can’t rely solely on our local Southern California market to provide the work that we need to reach our goals.  Our first large project that required more than just a 1-2 hour drive (depending on LA traffic) was early 2009, when we were hired to measure 55 Long’s Drugstores throughout California – half of which were in the Bay Area.  For 3-4 months we devoted about 67% of our staff hours to this one project alone.

While there are practical limits on the traveling capabilities of a small service company like PPM, that project  taught us that we can successfully take on projects beyond our “local” market – if the circumstances are right.  It also taught us that if we wanted to expand our reach, we would need more resources to be able to adapt to the heavy workloads and wide geographic spreads of large multi-site As-Built projects.

Over the last 3 years, we have built a network of 20-30 surveyors, located throughout the US, that we can utilize on our out-of-state projects.  In addition, we have worked hard to develop the project management systems and capabilities that these projects require.  The result is that today, we get about 30-50% of our business from projects located outside of Southern California.   So far, in 2012 we have performed As-Built surveys in over 20 US states.  So while our primary focus continues to be serving our local clients in Los Angeles and Orange Counties, it is no longer the only market that we have to rely on for our work.

 

At PPM, we have a passion for numbers.  Our entire business is based on numbers, in the form of the hundreds or even thousands of measurements that we take every day in the field for our various As-Built projects.  Then, there are completely different numbers that are generated by the business itself every day.  Leads, sales, expenses, turn-around time, productivity… – these are all numbers that we keep track of on a monthly, weekly, and sometimes daily basis.

But often in the routine of collecting all those numbers, we forget to stop to take a look at them and see what they are telling us.  Recently, I was glad to have them available to me when I noticed something change in the business.  After a long stretch of being very busy, I noticed that we weren’t getting as many calls for new projects over the last few weeks.  After a week of speculating what the causes could be (and wondering if it was happening to everyone or just to PPM) I finally remembered to look at our numbers  – and I was encouraged by what I saw.

I opened up a spreadsheet that we keep which shows the dollar amount of proposals that we write every month.  I found that for the years 2010 and 2011, the single slowest month for new proposals, in both cases, was the month of May.  Now, I can’t tell you why May is consistently a slow month, (my current theory is that families are trying to get through the school year), but it was comforting to see that this same pattern has played out the last 2 years – and June has historically seen a big jump in activity.  Our numbers are telling us to get ready!

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